I opened The Homemakers 30 years ago, with the idea to create a friendly, helpful atmosphere, where customers could browse for as long as they wished and feel free to ask for design ideas.
Having a showroom is important, not only for the display of current stock but also to have a base from which to take delivery of customers' fabrics, poles, tracks, and upholstery etc.
The showroom visit is important to establish that vital first meeting and for customers to be able to view not only the extensive range of fabrics but to observe at close proximity, examples of made up curtains, pelmets and blinds in a variety of patterns and designs. It’s a very tactile and unique environment, which you don’t get through looking at images on a website.
Come and pay a visit to my Showroom, I'll be delighted to meet you - Avril Chatten
The Homemakers Showroom
The Design Process
The design process is a follow up visit from myself with selected fabric choices to offer design suggestions, following by a full estimate in writing. This has always been and will continue to be a free service.
Since opening The Homemakers, the whole selling process has changed dramatically with the introduction of curtains being sold via the internet. Sales people take a brief colour course, work from home and visit potential customers’ houses.
I have strongly resisted this approach as I don’t feel it gives enough reassurance to my customers for their financial commitment. We all want to protect our money and a showroom with a full address, where we can be seen and contacted is part of my contract to you. Plus we provide the safe and tracked delivery of your fabric to our showroom. More importantly as a professional, I am always aware as to how important your work is being made, re depth of pleats, hems, seams, etc so the finished work has the desired professional effect.
I have researched other curtain retail websites and am very aware they all mention overheads when a showroom is involved, but to us your peace of mind, trust and seeing the showroom is far more important.